Fashion hair specialist brand, Hair Couture, has signed a joint enterprise contract with Girls’ Generation and SM Entertainment. They are planning on “attacking” the world fashion hair market and will begin production and distribution of fashion hair in June.
Hair Couture’s president, Kim Minseok, stated, “From here on out, we are planning on showing various hair products using the styles of Girls’ Generation’s nine members. We think we can receive a good response from the world market, as Girls’ Generation has become one of the leading icons in Hallyu for their music and fashion.”
They have not only simply signed the girls on for advertising, but as part of their joint enterprise contract, Girls’ Generation members will also take part in the planning and development for products.
Hair Couture is a fashion hair specialist company that produces and distributes fashion wigs to 20 different countries, including the United States as their foothold, in North and South America and in Europe. South Korea’s hair market is growing larger every year and is said to be a 600 billion won market. Through this Korean company launch, they will be spreading out to China, Taiwan, Thailand, and other Asian markets.
Credits: Soshified | Girls‘ Generation Universe